Google Play app开发商收费砍半分析师﹔营收损失顶多5%

2021年03月17日 17037点热度 0人点赞 4,121条评论

Google Play app开发商收费砍半分析师﹔营收损失顶多5%

Alphabet ( GOOGL-US )周二稍早表示,将调降Google Play商店的app收费。数月前,苹果( AAPL-US )在批评其app商店收费高昂的声浪下,也宣布调降App Store收费。

消息宣布后,Alphabet周二上涨29.45美元或1.43%,收2083.89美元

根据Alphabet发布的部落格文章,自7月1日起,Android开发商透过Google Play app商店进行的数位销售,头100万美元以内收取15%费用,超过100万美元以后的销售,Google则收取销售额的30%。

苹果的作法也类似,年销售额不到100万美元的小公司可向苹果申请减免15% app佣金,但一旦在App Store的销售额超过100万美元时,收费就恢复到原本抽佣30%的制度。该作法公布时,苹果正受美国联邦贸易委员会(FTC)和其他监管单位针对App Store的反垄断调查。

谷歌在部落格文章说,99% app 开发商都将享受到费用减半的政策。

Sensor Tower估计Google Play去年营收116亿美元,若该政策去年生效,谷歌会因此损失5.87亿美元,约占5%。

同样,Sensor Tower估计苹果的App Store去年营收217亿美元,若该政策去年生效,苹果会损失5.95亿美元,约占2.7%。

 Sensor Tower 的估计凸显出,app 是一种胜者几乎全拿的事业,虽然苹果和谷歌的新政策将有助于大量的小型app 开发商,但事实上app 商店中获利最多的开发商仍会持续支付销售额30% 的佣金。

Epic Games 执行长Tim Sweeney 周二也在回应谷歌新政策时,发表类似观点。该公司正在控告苹果和谷歌,试图要求他们让app 商店允许第三方支付处理器以及其他一些变动。

「这是一场自我服务的赌博﹔绝大多数开发商都会享受到这个新的15% 费率,他们与苹果和谷歌对抗的意愿就会降低,但事实上苹果和谷歌绝大多数的app 营收仍靠30% 费率收取而来。」


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    When India hosted world leaders for the 2023 G20 summit in New Delhi, invitations were sent out from “Bharat” – the Sanskrit or Hindi name for the country – instead of “India,” fueling speculation that the government aims to ultimately phase out the country’s English designation altogether.

    Modi’s critics have been quick to note his political motives behind these moves.

    With its roots in the Rashtriya Swayamsevak Sangh (RSS), a right-wing organization that advocates Hindu hegemony within India, the BJP’s language policies resonate with many in a country where nearly 80% of people are Hindu.

    Analysts say the BJP is seeking to capitalize on this demographic by promoting language policies that strengthen its support base in the north.

    According to Rita Kothari, an English professor from Ashoka University, the government “is certainly interested in homogenizing the country and making Hindi more widespread.”

    But that policy can also backfire – in part because many regions, such as Marathi-speaking Maharashtra in the west – are staunchly proud of their local language.

    The violent clashes in the state’s megacity Mumbai earlier this month were sparked by the regional government’s controversial decision to make Hindi a compulsory third language in public primary schools.

    Pushback and protest has also been especially strong in the south, where English and regional languages such as Tamil, Telugu, and Kannada are valued as symbols of local identity and autonomy.

    2025年8月8日